With research labs in China, India and Egypt, Microsoft is adding another location to its growing list of emerging markets: Brazil.
The world’s biggest software maker is investing $100 million in Latin America’s largest economy, a move that will give Microsoft a presence in the country’s research, development and entrepreneurial communities.
The new Microsoft Research Advanced Technology Laboratory in Rio de Janeiro will be the company’s fourth of its kind worldwide. Microsoft will also set up a center for work on its Bing search engine and a business accelerator to support 15 startups over 24 months, the company said in a post on its website.
The programs will be housed in the Barão de Mauá building, a historical heritage site in Rio.
The Redmond, Washington-based company is chasing growth in emerging markets as personal-computer sales increase at a faster rate in those countries than in the U.S. and Western Europe. Microsoft already has labs in Beijing, Bangalore and Cairo, as well as in Cambridge, U.K., New York and Mountain View, California, among other locations.
The lab in Rio will focus on data analysis and understanding, and information retrieval.