Between May and July, life was good for companies developing social-media tools for marketers. Acquisitions during that time valued three companies in the industry at more than $1 billion combined. First, Oracle acquired Vitrue in a deal valued at $300 million,...
Read more »
Photograph by PM Images
Developers of software for helping marketers setup social networking campaigns were hot acquisition targets this summer.
How Long Will This $1 Billion Industry Last?
