Wikipedia’s leaders have a new tactic for finding donors: Appeal to those who rely on the site most. For Wikipedia’s current campaign, not every visitor to the world’s largest crowdsourced encyclopedia is being greeted with a plea for donations. The...
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Photograph by Balint Porneczi/Bloomberg
As part of Wikipedia's revised fundraising efforts, gone are the awkwardly placed photos of co-founder Jimmy Wales.
Wikipedia Edits Fundraising Strategy
