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Marketo employees participate in the Founder Institute's Silicon Valley Sports
League event last year in Palo Alto, California.

Photograph by C. Flanigan/Getty Images

Marketo employees participate in the Founder Institute's Silicon Valley Sports League event last year in Palo Alto, California.

Battery Ventures Extends Software Streak With FreeWheel, BlueKai

Battery Ventures has been on a winning streak with investments in digital-marketing startups, with two of the venture capital firm’s companies — FreeWheel Media and BlueKai — being bought out in two weeks. After an investment of $20 million, Battery owned...

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Zeebox Pushes for Virtual Living Room: Inside Scoop

On this week’s “The Inside Scoop” podcast, Anthony Rose, chief technology officer and co-founder of Zeebox, talks about efforts by cable companies to entice advertisers by improving audience engagement via the social-TV application Zeebox, which facilitates conversation among fans and...

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Comcast Exec Talks About NBC’s Collaboration With Twitter on Viewing App: Inside Scoop

Sam Schwartz, chief business development officer at Comcast Cable, talks with Bloomberg’s Edmund Lee and Alex Sherman about See It. The new technology will enable Comcast customers to watch NBC Universal network and cable shows directly from Twitter’s applications. A...

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