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SXSW

Bruce Springsteen speaks at this year's SXSW in Austin.

Photographer: Michael Buckner/Getty Images

Bruce Springsteen speaks at this year's SXSW in Austin.

SXSW Bears No Resemblance to Austin’s Technology Scene

South by Southwest Interactive is known as the place to find the next big social startup, be it Twitter, Foursquare or Airbnb. But what is Austin, the event’s host city, known for? Something far less sexy: business software companies. Putting...

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