Bloomberg, Cornell Tech, and Tech:NYC invite you to tune in for the latest installment of the Cornell Tech @ Bloomberg Speaker Series, featuring Brad Svrluga, co-founder and General Partner of Primary Venture Partners, in conversation with Scarlet Fu of Bloomberg Television.  

Originally founded in 2004 as High Peaks Venture Partners, Primary Venture Partners makes early stage investments in New York-based tech companies, offering them not just financing, but also guidance on the pathway to growth and a network of local experts who provide operational, strategic, and recruiting support. The firm’s successful exits include Mirror, Jet, and Ticketfly, and its current investments range from providers of dog food and pizza delivery to companies in healthcare and ocean exploration. In February 2021, Primary announced the close of its newest fund — and its largest to date — with $150 million in commitments from its limited partners to continue investing in New York startups. 

We hope you’ll join us for this conversation, in which Svrluga and Fu will discuss how Primary’s geographic focus has become one of its calling cards, why location still matters when remote workforces have become the norm, what Svrluga looks for in founders and what founders should look for in investors beyond just capital, how COVID-19 has affected Primary’s portfolio companies, and what future Svrluga sees for entrepreneurs and startups in New York.

When and Where
Online broadcast
Wednesday, April 7, 2021
5:30pm – 6:30pm EDT 

Twitter: @TechAtBloomberg
Facebook: Cornell Tech @ Bloomberg
Watch previous Cornell Tech @ Bloomberg events on YouTube.
Listen to the Cornell Tech @ Bloomberg podcast.
Questions: techevents@bloomberg.net

About Cornell Tech @ Bloomberg
Cornell Tech @ Bloomberg is a speaker series that convenes leading figures in global technology for monthly conversations to produce new insights and raise compelling questions. Hosted by Bloomberg, this collaboration between Cornell Tech, Tech:NYC and Bloomberg brings together Bloomberg employees, students, faculty and alumni from the Cornell Tech community, and members of New York’s greater technology community to hear from entrepreneurs, investors, and thinkers.

Featured Speakers

Photo of Brad Svrluga

Brad Svrluga

Co-founder and General Partner
Primary Venture Partners

Brad Svrluga is a co-founder and General Partner at Primary Venture Partners. He has been a venture investor since the waning moments of the dotcom bubble in 2000, when he joined one of the dozens of micro-firms that popped up at the time, but likely never should have. He was previously a strategy consultant with Monitor Group, leading projects out of the firm’s Cambridge, South Africa, and Brazil offices.

Brad focuses his investing activities on B2B application businesses. At Primary, he has led the firm’s successfully exited investments in Ticketfly (sold to Pandora), TxVia (sold to Google), Divide (sold to Google), Pump Audio (sold to Getty Images), Threadsmith (sold to Vistaprint), and Allworx (sold to PAETEC). Prior to Primary, Brad was a partner at Berkshire Capital Investors, where his investments includedHealthShare (sold to WebMD) and Profile Systems (sold to AT&T).

Brad co-founded Primary’s predecessor fund, High Peaks Venture Partners, and launched Primary in 2015 with General Partner Ben Sun. He is an active participant in the New York City venture community, and writes not frequently enough on his blog, Can I Buy a Vowel? Brad is a graduate of Williams College, where he captained the rugby team and majored in economics.

When & Where

Online broadcast
Wednesday, April 7, 2021
5:30pm – 6:30pm EDT


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