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Bloomberg, Cornell Tech, and Tech:NYC invite you to join us for the latest installment of the Cornell Tech @ Bloomberg series, featuring Beth Comstock, former Chief Marketing Officer and Vice Chair of GE, in conversation with Scarlet Fu of Bloomberg Television.

“The world is never going to be slower in terms of change than it is today,” writes Comstock in her new book, Imagine It Forward, setting up the problem that she believes all organizations — large and small — must address: managing change. Comstock’s own story is a study of how to do so successfully.

In a career that spanned more than 30 years at NBC and (parent company) GE, she rose to become GE’s highest-ranking female executive ever, holding the role of CMO and then Vice Chair of Business Innovations, before stepping away in 2017. She ran GE’s growth efforts via marketing, sales, licensing, and communications. She led the company’s push into digital content, including the launch of Hulu. She also led the ecomagination initiative to focus on cleantech innovation and oversaw GE Ventures and GE’s lighting business. She spearheaded the company’s investment in the industrial Internet, placing data and analytics at the center of its more traditional businesses, such as manufacturing and services. At the core of her work is innovation and how businesses use it to drive growth and company culture.

We hope you’ll join us for the conversation with Comstock to discuss how she managed innovation within one of the largest and oldest companies in America, why the job no one wants is sometimes the most exciting one, her experiences working with Jack Welch and Jeff Immelt (and twice declining offers from Steve Jobs to work for Apple), what GE can do to reinvent itself again, and how we all can prepare for the inevitable acceleration of change that’s to come.

Twitter: @TechAtBloomberg
Facebook: Cornell Tech @ Bloomberg

Watch previous Cornell Tech @ Bloomberg events on YouTube.



Cocktail reception begins


Doors close, conversation starts


Audience Q&A with Cornell Tech students


Networking and hors d’oeuvres to follow

PLEASE NOTE: Seating is limited and registered attendees will be seated on a first come, first served basis. Doors close promptly at the top of the hour. Individuals arriving late may be turned away from the building. No walk-ins allowed.

Questions: techevents@bloomberg.net

Featured speakers

Photo of Beth Comstock

Beth Comstock

Beth Comstock is the former Vice Chair of GE, where for 25 years she led GE’s efforts to accelerate new growth. She built GE’s Business Innovations and GE Ventures, which develops new businesses, and oversaw the reinvention of GE Lighting. She was named GE’s Chief Marketing Officer in 2003. She served as President of Integrated Media at NBC Universal, from 2006-08, overseeing ad revenue and the company’s digital efforts, including the early formation of Hulu. She is a board director of Nike. Written about and profiled extensively in the media, from the New York Times to Forbes, Fortune and Fast Company, she has been named to the Fortune and Forbes lists of the World’s Most Powerful Women.

When & where

Tuesday, December 11, 2018
5:30pm – 8:00pm EDT

Bloomberg L.P.,
731 Lexington Ave.
New York, NY