Overview
Bloomberg, Cornell Tech, and Tech:NYC invite you to join us for the latest installment of the Cornell Tech @ Bloomberg Speaker Series, featuring Zachariah Reitano, CEO & Co-founder of Ro, in conversation with Scarlet Fu of Bloomberg Television.
In 2017, Reitano co-founded the direct-to-consumer telemedicine service Roman, which helps men get treatment from a doctor online for conditions often considered taboo, including erectile dysfunction and hair loss. Rebranded in September 2018 as Ro, the company scaled quickly, raising $91 million in funding in its first year — a total that now stands at $176 million and includes such top-tier investors as General Catalyst, FirstMark Capital, and Canaan Partners.
Ro’s business now includes not only Roman, but also Zero, which focuses on smoking cessation, and Rory, which targets women experiencing the symptoms of menopause. From online consultations with doctors to personalized treatment plans and fulfillment of prescriptions, Ro uses technology to offer patients a low-friction, end-to-end care experience for often ignored medical conditions.
We hope you’ll join us for this conversation, in which Reitano and Fu will discuss Ro’s founding and rapid growth, its ambition to be patients’ first stop for a broad range of healthcare needs, how and why it addresses stigma in very public advertising campaigns, and how it discovered a massive market by focusing on conditions that many have, but few discuss.
Twitter: @TechAtBloomberg
Facebook: Cornell Tech @ Bloomberg
Agenda
5:30PM
Cocktail reception begins6:00PM
Doors close, Opening remarks from Greg Morrisett, Jack and Rilla Neafsey Dean and Vice Provost of Cornell Tech6:10PM
Conversation starts6:45PM
Audience Q&A with Cornell Tech students7:00PM
Networking and hors d’oeuvres to followPLEASE NOTE: Seating is limited and registered attendees will be seated on a first-come, first-served basis. Doors close promptly at the top of the hour. Individuals arriving late may be turned away from the building. No walk-ins allowed.
Questions: techevents@bloomberg.net
Speakers
Zachariah Reitano
Zachariah Reitano is the CEO and Co-founder of Ro. Founded in 2017, Ro is a healthcare technology company with a mission to provide personalized healthcare to everyone on the planet. Ro powers three digital health clinics – Roman (men’s health), Rory (women’s health) and Zero (addiction treatment) – providing a personalized end-to-end telehealth experience from diagnosis to delivery. As CEO and Co-founder, Reitano leads all medical and regulatory operations and oversees all verticals. Prior to Ro, he was the Entrepreneur-in-Residence (EIR) at prehype, a leading venture studio in NYC. He previously founded Shout, a mobile Craigslist backed by Accel and Y Combinator. Reitano is a graduate of Columbia University and has been included in Inc. Magazine’s 30 Under 30 and Business Insider’s 30 Under 40 in Healthcare.